Sony Issues its Intent to Expand into Metaverse Gaming

    Japanese tech giant Sony held its annual Corporate Strategy Meeting last week, where it issued its intent to ramp up its Web3 efforts. In referencing the popular battle royale game Fortnite, the company’s CEO Kenichiro Yoshida pointed at creating new gaming experiences for its audience as its main direction of metaverse expansion. 

    More specifically, and according to a release from the meeting, the company intends to leverage the unique strengths provided by its diverse businesses and expertise in game technology, by creating new entertainment experiences in the area of the metaverse. It has a grand portfolio of subsidiaries such as PlayStation, Sony Pictures, and Sony Music, which collectively, have already contributed to the ever-interactive and admirable dynamics of Fortnite’s battle royale format. 

    In continuing to reference areas of Web3 innovations which the company already has a foot-in-the-door in within Web2 contexts, Yoshida described his vision of the metaverse as a ‘social space and live network space where games, music, movies, and anime intersect’. He also stated that it is a place where people come together to share ‘time and space’.

    Although, for now, Sony are yet to reveal any metaverse-specific products, services, or tech, a logical takeaway from the meeting is that the company will diversify its metaverse expansion through leveraging all of its multimedia divisions, in order to create interactive experiences that tie together all aspects of its existing businesses and expertise.

    That being said, the company did mention its preparation of a ten-part series of live games, which will be developed in partnership with Bungie, the developers behind hit-game Destiny.  

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